It is hard for me to admit, that BinaBella.com was a startup founded with my friends. We have created a web page for fashion bloggers, where they could share their looks. It was a hard and expensive lesson about starting a business and validating ideas. Now I know, that using lean methods and design-validate approach would save us time, money and moments of disappointment. Shutting down BinaBella.com was a turnover in my approach to design: less features, more user focus, research, prototyping and small steps only.