How to create a setup that is comfortable for men (not knowing a lot about fashion and style) and how to activate them to become loyal clients.
A whole process of sign up, client’s profiling and ordering. Apart from those hours of consulting and user experience design tasks were done. With the client, we created personas, mapped whole order flow and user journey. A responsive website was designed as well.
UX designer toolbox
Changing the signup process to get more clients
The initial signup process was a six-step journey about style and sizes. The problem with such approach was that majority of users didn’t know their sizes (which man does?!) which led to abandoning the process. Simply – leads were lost. Reverting it was a first good move (email and password were in the first step). Later on, questions about sizing were replaced by a phone call from a stylist (less problematic, more engaging and professional).
A small piece of interactions designed for Luxsfery. A process of accepting or rejecting received clothes is shown here.