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PKF Poland – Maciej Karpinski - UX Designer

PKF Poland

PKF is a leading auditing company in Poland. For PKF new website I designed architecture information and persuade idea to divide services into separate business lines with own identity and dedicated advisors. All to bring PKF as close to clients needs as possible. Rafał from WebDepartment developed those ideas in complex CMS.

2011

UX/UI designer toolbox

Research

Analysis of competition
Benchmarking
Analysis of user behaviour

Design areas

Customer Jurney
Paper prototyping
Wire-frames and feasibility study
Prototyping
High-fidelity prototyping / graphic design
Pitching the project
Information architecture

Tools

Paper & Pencil
HotJar, Google Analytics, heat maps, polls
Photoshop, Illustrator
InVision App, Axure
HTML/CSS