AC Jewellery – to show a beauty of craftsmanship

For leading Melbourne jewellery I designed a page that emphasises all that is desired in jewellery – perfection, quality and super craftsmanship. I was put here in a role of an art director who was responsible for bringing this hidden from public manufacturer to the Internet and new approach to a younger group of clients.

Project scope: Personas, Interviews,  Prototyping, UI design, Copywriting Tips, Photography Tips 😉