Cendo – groceries ordering platform

Cendo was a food marketplace where shops and vendors were bidding for customers’ shopping lists. Reversed auction business model was behind this idea. This startup did not succeed, simply it was launched years too early.


Project scope

I was responsible for creating mockups, a navigation system, user flows and high fidelity prototype and then provide HTML/CSS templates. Improving usability, a design of mobile app and logo, and ensuring a user experience consistency around this product was my job.


Tha last stage was providing HTML/CSS prototype for the development team and cooperation during the product launch (57 templates). Although I do not do front-end development anymore, I have still quite a good knowledge about it.

UI designer toolbox

Design areas

Ideation with the team
Paper prototyping
Wire-frames and feasibility study
High-fidelity prototyping / graphic design
Information architecture
Navigation across platform


Paper & Pencil
Photoshop, Illustrator